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David Johnson/Creative
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Mercedes-Benz New York

Medium
Broadcast/Print/Outdoor

'We Understand We Live Here Too'
The Mercedes-Benz dealer group came to us with a simple ask. Show the viewers in the New York tri-state that they understood exactly what it's like to live and drive the roads of the region.

This campaign was created to feature slice-of-life stories about the lighter side of life in the NY Tri-state.